Last week, the WWD Apparel & Retail CEO Summit Conference took place in New York city. One of the speakers was Jack Nickell, the founder and chief strategy officer of ‘crowdsourced’ fashion brand Threadless. During the conference, he talked about the importance of the online community on their website.

Nickell talked about how Threadless is about celebrating their community’s work and that this should be reflected across the brand. According to PSFK, he said that “the reason they haven’t partnered with large retailers is that they can’t tell the story behind the tees in the same way they can on their own site”.

Nickell also stated that user voting was vital because of the impact it has on building the community. He said: “It is more valuable to have a user score a design than have them buy a tee.”

Read about it here!

Everybody knows Threadless: where you can buy T-shirts that gained enough votes from Threadless-members. But Yerzies is different; it prints, stiches and presses every design on a T-shirt or other garment. Although they started with a competition model, this was rejected by the community.
So if you’re the only on that likes the shirt, you’re sure that it can be produced at Yerzies!