QR (quick response) codes are two-dimensional bar codes which link online and physical graphics to websites and multi-media. Most of the time, the codes look more or less the same: abstract look and black.

But that’s about to change!

SET, a Tokyo based creative agency restyled the standard code. Takashi Murakami, a well known Japanes artist, and Louis Vuitton worked together and created a distinctive code featuring one of the artist’s characters and the classic Louis Vuitton pattern.

In this way, the agency hopes to add  some style and character to the bland world of machine readable codes.

Source: PSFK