Yesterday, I showed you the great Colour-In Dress by  Berber Soepboer & Michiel Schuurman. But there’s more: they also came up with the Replacement Dress.

This dress is actually a set of three dresses which can be combined in different ways via a button system to create  a different outfit each time.

Source: Berber Soepboer

In collaboration with graphic designer Michiel Schuurman, fashion designer Berber Soepboer created a beautiful dress which can be personalised by the person who wears it.

This Colour-In Dress has a black and white pattern which can be coloured in following your own taste.

Or as stated by the artist herself: “The concept of the dresses make it possible that the cloth is partly designed by the person who wears it, which hopefully makes them more valuable to the wearer. When clothes are cared for people tend to wear it longer, this makes the dress durable.”

Source: Berber Soepboer

Ikea Germany launched a campaign in 2007 which put personalisation central. In several shopping malls, the cover of the catalogue was rebuilt. Shoppers were invited to take place in the real life cover and their picture was taken. Five days later, one could pick up their personalised custom example at the nearest Ikea store.

In my opinion it’s a nice example of how a company involved with mass production, finds opportunities in this era of mass customization!

We all know the Nike ID configurator which enables you to build your own Nike shoe. And now - after the shoe - the rest follows! In the new BootRoom at London Oxford Street’s NikeTown, you can create your own customised  Nike football kit for the entire team.

Source: rubbishcorp

I absolutely adore cashmere! It’s so soft ! So I was pretty exited when I found out about Trendy Workshop.

Trendy Workshop is a french fashion platform that allows users to design and buy their own clothing, but also share their designs with other users within the Trendy Workshop community.

Right now, it’s all about cashmere. So the clothes one creates are solely made out of cashmere. But according to co-founder, Tristan de Montebello, the offer will be broadened with cotton this spring. Besides the limitation of  the fabric, the clothes one can design are nowadays only restricted to those of the upper body (tops, sweaters, dresses). However it’s a very nice idea, that works around three major goals: create, buy and share! For the moment 100% French, so deliveries only in France.

Below are two videos in which co-founder Tristan de Montebello explains the concept of Trendy Workshop. Although the first one is in French,  you’d better listen carefully as he also gives some nice washing and ironing tips for cashmere clothing.

Source: Trendy Workshop X En Mode Fashion.com from enmodefashion on Vimeo.

In this second video, a nice quote from Tristan de Montebello, which stresses the need for user input and user research: “Listening to the community will get us to be the best!”

Source: Create your own clothes - Tristan de Montebello @ LeWeb from Tiburon Tv on YouTube

Yesterday I was looking more in detail at a mass customization site, more in particular Propercloth. They sell custom shirts for men and what I found really interesting is how people can choose their size.

So after creating your own custom shirt, you’ll need to indicate your size. And sometimes this is a problem! But in this case you have three options for choosing your size.

The first one is just choosing the standard size (small, medium, large, …), the type of fit and two shirt dimensions (collar around and sleeve lenght).

Another possibility is giving in your body measurements and the system will give you the most approriate size.

The last way is choosing the sizing of a particular brand. This is very interesting since people often refer to a brand as their standard or reference. For example a lot of people don’t fit the clothes in the H&M since they known from former experience that a H&M-medium is the right one for them.