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Social Textiles - On interactive & social textiles, mass customisation and social media » Nike

Social Textiles

 

After the shoes … everything else follows

Posted by Katrien on Wednesday May 6th 2009 at 10:26

We all know the Nike ID configurator which enables you to build your own Nike shoe. And now - after the shoe - the rest follows! In the new BootRoom at London Oxford Street’s NikeTown, you can create your own customised  Nike football kit for the entire team.




Source: rubbishcorp

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