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Social Textiles - On interactive & social textiles, mass customisation and social media » mass innovation

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The 21st Century = the age of mass innovation

Posted by Katrien on Thursday March 26th 2009 at 15:40

According to Charles Leadbeater, the 21st century is the age of mass innovation as was the 20th century the age of mass production. In his book We-Think, he talks about the world wide web as a platform for mass creativity and innovation, since it allows people to share, collaborate and sometimes even create together. The main ideas of the book are also explained in this beautifully illustrated and animated video.

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