Clubbyclub is initiative from the Netherlands and can considered as a personal social network site. It is a closed website for existing groups of friends. A secured place where you don’t need to worry about the whole world looking over your shoulder when posting a new message or photo.

Clubbyclub is in fact a reaction on the popular, big social networks. Often one accepts friends that aren’t really friends (the well-know problem of social desirability bias) one wants to share embarrasing photos, personal messages or invitiations for parties with. The emphasis here lies on existing friends and not on meeting new people of reconnecting with old friends.

Source: Frankwatching.com, Clubbyclub.com