Virtual fitting room
Tobi.com has launched a virtual fitting room that users can access from their home. Augmented reality will help in answering the most important question: “how will this look on me?” Just by using a printed marker and a webcam, users can try items on and motion sensors are used to rate styles with the wave of a hand. They can also post pictures immediately to Facebook in order to see what friends think or when you just need that second opinion.
Source: Considerate clothing
Augmented reality Twitter feed shirt
Today, I stumbled upon a post from PSFK that grabbed my attention. At Squidder, they apparently love augmented reality and besides an nice experiment with a car, they made an augmented reality Twitter feed shirt.

On the front of the shirt, a pattern - containing a Twitter username - is printed. When the pattern is detected by computer or phone, the Twitter feed from the corresponding Twitter user (embedded in the pattern) is displayed!
PaperTweet3d: Augmented Reality T-shirts from squidder on Vimeo.