Your own Ralph Lauren Rugby shirt with the iPhone application
The Ralph Lauren Rugby brand launched a “Make Your Own” iPhone application , by which consumers can create their own Rugby shirt directly from their iPhone, which can now also be done through interactive store windows in select stores..
By using the application and the shop window, customers can customize a Rugby shirt with patches and lettering, buy it, email it, post it to Facebook or save it. But if you might wonder how you would look with that particular shirt, you can upload a photo and actually see how it fits you. And by shaking the application, you can change your skin tone ore later your haircut. Afterwards you can share it with others in a public gallery and even rate the creations of others.
On the interactive store windows, all of this can be done by touching the glass with your hand. This means you can customize a shirt at the store anytime day or night, without even going inside.
Source: PSFK, Ralph Lauren Rugby
10 Facebook friends equals one free whopper
Burger King is handy making use of a well-known Facebook phenomenon: having a lot of friends, you actually don’t know, in your list . Burger King now gives you the opportunity to lose some of those so-called friends: it created an application for Facebook – Whopper Sacrifice – which allows users to sacrifice 10 friends in exchange for a free Whopper.
But good news for my Facebook-friends: I’m a vegetarian 
Source: Whopper Sacrifice, The Huffington Post