Shoppers visiting Macy’s Herald Square store in New York through November of this year are in for a surprise! Macy’s and LBi have re-invented the dressing room experience by using augmented reality, app technology and social media.

The dressing booths are equipped with a 72-inch multi-touch mirror and an iPad. The customer selects clothing from the iPad application and transfers the items on their body’s image on the mirror. And there’s more! While shopping, customers can easily upload photos of themselves in their new outfits to social networking sites (using e-mails or SMS). This allows them to get live feedback from their friends with a flick of the wrist.

Want to know more? Read the full article at http://www.psfk.com/2010/10/macys-rethinks-the-fitting-room-experience.html

Kobi Levi is an Israeli designer who specializes in unusual footwear that blurs the line between fashion and art. On his weblog you can find the most extravagant footwear designs, ranging from sling-shot shoes to banana slippers. “The shoe is my canvas”, Levi claims on his weblog. “The piece is a wearable sculpture. It is “alive” with/out the foot/body.” Levi gets his inspiration out of the “shoe-world” and gives the footwear an extreme make-over. All of Levi’s shoes are hand-made in his studio and the challenging technical development is the key to bring the designs to life in the best possible way way.

Check out the remarkable footwear of Kobi Levi here.

Have you always wanted to make your own pair of shoes? I know I have!!

And it is possible. In East London, I CAN make Shoes - an initiative of Australian shoe designer Amanda Luisa – organises 3-day workshops for amateurs, like me, that dream of making their own pair of killer shoes and take them back home afterwards.

Source: I CAN make shoes

At the  National Meeting of the American Chemical Society, one specific presentation of MIT stole the show. The central idea, that got a lot of attention, is using a virus to develop hi-tech batteries that could be woven into clothing. It is harmless to humans and can be engineered as a bio-template to produce lithium ion batteries which could be made into clothing like military uniforms. In this way several portable devices such as smart phones, GPS units and handheld radios can be easily powered.

Source: PSFK

If you always wondered how a sewing machine works. Last night, I came across this visualisation. Interesting and hypnotising, I kept staring at it for 5 minutes.

By Bits & Pieces

Designer Milica Balubdzic came up with a new version of the traditional clothes hanger. She made a hanger out of aluminum which uses magnets for the affixing.

Source: PSFK