The London-based label DIYcouture launched its debut collection DIYC<now/>.

DIYC<now/> is not the average clothing collection. Instead of buying a finished garment, one purchases a book containing a set of instructions to make that particular garment yourself.

Their message:

“Inspired by the thousands of invisible pairs of hands around the globe that make the clothes we buy, DIYcouture hopes to inspire people to turn off their screens and get up to their elbows in the 3-dimensional world of creation. It supports the slow revolution. Helping people to produce garments that are precious, rather than disposable, this is the antithesis of fast-fashion.”

ReKnit – a project by Haik Avanian – allows people to send old sweaters to the artist’s mom. She unravels and knits them back into a specified article of the month. In the month of January, submitted sweaters will be re-knitted into scarves. So you choose send in your old sweater, choose the type of scarf you want, pay a fee Site visitors can also vote on what should be selected as the next month’s item.

Source: PSFK

Tobi.com has launched a virtual fitting room that users can access from their home. Augmented reality will help in answering the most important question: “how will this look on me?” Just by using a printed marker and a webcam, users can  try items on  and motion sensors are used to rate styles with the wave of a hand. They can also post pictures immediately to Facebook in order to see what friends think or when you just need that second opinion.

Source: Considerate clothing

Warm and safe! Lost Values has a range of accessories from  hats to  scarves for sale that are hand crafted  with Scottish wool from the Highlands and reflective yarn.

Source: Fashioning Technology

DIESEL has made a collection for clubbers (Flash for Fun collection): Diesel Jeans, T-Shirt, Sneakers and even Underwear that glows under the fluo light. And if you want, you can share your fun-moments on the DIESEL-site or share their facebook group!

Source: NOTcouture, Diesel

I recently posted an item concerning the use of coffee beans as an ingredient for a new fabric. Guess what; you can combine your coffee fabric with a cloud of milky clothes.

According the Wall Street  Journal Online:

“Per Aage Sivertsen, winner of this spring’s Oslo Fashion Week designer award (Naløyet) in February and creative mind behind the Norwegian “eco-lux” brand FIN, plans to make part of next year’s spring/summer collection from a gauze-like fabric based 100% on milk proteins. Making fabric from milk frees up land that would otherwise have been used to grow cotton, a crop vilified for its intense water consumption and high pesticide use.”

Source: PSFK , Wall Street Journal Online