The London-based label DIYcouture launched its debut collection DIYC<now/>.

DIYC<now/> is not the average clothing collection. Instead of buying a finished garment, one purchases a book containing a set of instructions to make that particular garment yourself.

Their message:

“Inspired by the thousands of invisible pairs of hands around the globe that make the clothes we buy, DIYcouture hopes to inspire people to turn off their screens and get up to their elbows in the 3-dimensional world of creation. It supports the slow revolution. Helping people to produce garments that are precious, rather than disposable, this is the antithesis of fast-fashion.”

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