Yesterday I was looking more in detail at a mass customization site, more in particular Propercloth. They sell custom shirts for men and what I found really interesting is how people can choose their size.

So after creating your own custom shirt, you’ll need to indicate your size. And sometimes this is a problem! But in this case you have three options for choosing your size.

The first one is just choosing the standard size (small, medium, large, …), the type of fit and two shirt dimensions (collar around and sleeve lenght).

Another possibility is giving in your body measurements and the system will give you the most approriate size.

The last way is choosing the sizing of a particular brand. This is very interesting since people often refer to a brand as their standard or reference. For example a lot of people don’t fit the clothes in the H&M since they known from former experience that a H&M-medium is the right one for them.

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